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Amazon recently announced their plans for the upcoming Rose Parade, including the show’s hosts – Saturday Night Live veterans Will Ferrell & Molly Shannon. The two will host the show as Cord Hosenbeck and Tish Cattigan, made-up TV broadcasting duo.

Although this being just announced, with the characters were made up for the occasion, Hosenbeck (Ferrell) had already started promoting

You can see a video of the character showing off its website, and an actual live website created by for Hosenbeck.

This promotion is the latest of the long list of celebrities taking part in campaigns and using to build their websites.